Adult nicotine guide

How to Choose a Pouch

The right pouch is not the strongest one. It is the lowest strength and most comfortable format that meets the needs of an adult who already uses nicotine.

New to nicotine? Do not start. Nicotine is addictive and is intended only for adults of legal age.
01

Quick start

Choose in three steps

1. Read mg per pouch

Compare the actual nicotine amount in one pouch. Do not rely on dots, colour or words such as “strong” because brand scales are not standardized.

2. Pick a comfortable fit

Mini is the most discreet, slim is a balanced everyday shape, and regular formats usually feel fuller under the lip.

3. Choose the experience

Flavour, cooling and moisture change how a pouch feels, but they do not tell you how much nicotine it contains.

02

The most important number

Strength: compare mg per pouch

Start with the lowest suitable strength

If you already use nicotine but are unsure which strength to choose, select the lowest available option and follow the label. A higher number is not a sign of better quality.

  • Use mg/pouch: this is the dose contained in one pouch.
  • Do not confuse mg/g with mg/pouch: mg/g describes concentration by weight and may look similar while delivering a different amount per pouch.
  • Do not compare brand dots: three dots from one brand may not equal three dots from another.
  • Never stack pouches: using multiple pouches at once increases nicotine exposure.
03

Comfort and release

Format, moisture and fit

Mini

Small and discreet. A practical choice when a regular pouch feels bulky.

Slim

Narrow and elongated. Often the easiest balance of comfort and stability.

Regular

A fuller format with more material. Choose it only if you prefer a more noticeable fit.

Dry

Usually feels less moist at first and may seem more gradual. Actual nicotine delivery varies by formulation.

Moist

Often produces flavour and sensation sooner and may create more drip. Remove it if the feeling becomes uncomfortable.

04

Personal preference

Choose flavour after strength

Mint & menthol

Clean and cooling. Strong cooling can make a pouch feel more intense even when the nicotine amount is unchanged.

Fruit

Usually sweeter and less cooling. Check the label because flavour names do not indicate strength.

Beverage & specialty

Profiles such as coffee, cola or citrus can vary widely by brand. Availability and authorization vary by jurisdiction.

05

Use as directed

How to use a pouch

  1. 1
    Check the label

    Confirm the amount per pouch, directions, warnings and recommended maximum. Instructions differ by product.

  2. 2
    Use one pouch

    Place one pouch between the gum and cheek. Do not chew it, swallow it or use multiple pouches together.

  3. 3
    Pay attention to comfort

    A mild tingling sensation can occur. Remove the pouch early if irritation, burning or other discomfort develops.

  4. 4
    Remove and dispose safely

    Follow the product’s timing instructions, then place the used pouch in a closed bin where children and pets cannot reach it.

06

Know when to stop

Signs the pouch may be too strong

Remove it immediately if you feel unwell

Too much nicotine can cause nausea, vomiting, stomach upset, headache, dizziness, cold sweats, weakness, palpitations or chest pain.

Do not combine a pouch with cigarettes, vaping or another nicotine product unless a healthcare professional has instructed you to do so.

Suspected poisoning?

In Canada, call 1-844-POISON-X (1-844-764-7669). Call 911 for severe symptoms such as breathing difficulty, fainting, confusion or chest pain.

Before you choose

Your five-point check

  • Is the nicotine amount shown in mg per pouch?
  • Is it the lowest suitable strength for you?
  • Will the pouch size feel comfortable under your lip?
  • Have you read the directions, warnings and daily maximum?
  • In Canada, does an authorized non-prescription product display an NPN?